Shadan Malik wrote a nice piece in DM Review called, “Dashboards: The New Face of Reporting”. He talks at length about the “at-a-glance” ability of a dashboard to present information quickly to today’s business decision makers. Dashboards really are great. But, still, unless you can actively interact with them – pull levers and change assumptions [...]
Archive for April 2008
Tuesday, April 15th, 2008
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Some Thoughts on Delivering Intelligence with Dashboards
Wednesday, April 9th, 2008
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Finding the Better Customers
A recent article by Kate Maddox from Marketing Metrix cites IDC to that say lead generation is the top marketing priority for tech marketers this year – everyone is looking for the best customers when the economy dips. “With aversion to risk by C-level executives, the slight down turn and concern for growth in the [...]