For Immediate Release: We are pleased to announce the ColdLight CEO, Ryan Caplan will be a featured guest speaker at this year’s 4th Annual Eye on Pharma Forecasting Excellence 2010 Conference in Boston, Ma.
The topic of this year’s presentation is “Ready fire aim fire!: The future of adaptive marketing for Pharma”. Ryan will be presenting a joint case study in the future of promotional mix optimization with one of its clients, Shire Pharmaceuticals. Co-presenter Hans Nagl is the director of Promotion Response Insights for Shire, and is one of the world’s foremost innovators in the use of data to optimize promotion response for pharmaceutical brands.
This year’s conference focuses on key topics challenging the Pharmaceutical Industry, including:
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- Emerging Markets, emerge victorious – execute the winning strategy when assessing market potential and accessibility of new territories
- A change of tactics… as small patient segments become new targets, what does this mean for your forecasting process?
- Develop an S&OP strategy which goes beyond the basics and translates into a meaningful strategy across the business
- Get in-sync with R&D: Bridge the gap between clinical development forecasts and evaluate early stage products effectively
“We’re honored to be included in this industry leading event,” said Caplan, “it is a real who’s who in Pharmaceutical Forecasting innovation. I’m very much looking forward to sharing the podium with Hans Nagl. He is not only a great forecasting guru, but is known as an innovator in the space.”
For details on the conference, please visit the conference website.
Tags: Coldlight, conference, eye for pharma, hans nagl, pharma, pharma force, promotion mix, Ryan Caplan