Overview
ColdLight transforms your customer data warehouse into powerful instructions for personally targeting products and services to every individual account or customer you service. These customer-level instructions help you increase sales, reduce risk, increase retention and maximize profitability from every customer interaction. With a powerful blend of cloud computing, grid computing and machine learning, ColdLight rapidly mines disparate customer databases and generates customer-specific targeting instructions that are easily integrated into your CRM system, loyalty program, promotion engine, or digital messaging platform.
Leading enterprises turn to ColdLight’s fully outsourced service to save time and money while increasing sales and retention. You do not need any special hardware, complex analytics software or expensive teams of data analysis experts. All you have to do is transfer data to ColdLight’s secure platform and instructions are rapidly generated and delivered to you, ready for action.
ColdLight’s team of experts includes more than 30 years in business analytics and secure software as well as world renowned experts in data mining and machine learning.
