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	<title>ColdLight Solutions &#187; customer aquisition</title>
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	<description>The Future of Intelligent Business™</description>
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		<title>The Right Data for the Right Problem</title>
		<link>http://www.coldlightsolutions.com/the-right-data-for-the-right-problem/</link>
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		<pubDate>Sun, 18 Jan 2009 21:15:54 +0000</pubDate>
		<dc:creator>Ryan Caplan</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[advanced analytics]]></category>
		<category><![CDATA[business analytics]]></category>
		<category><![CDATA[CRM]]></category>
		<category><![CDATA[customer aquisition]]></category>
		<category><![CDATA[data collection]]></category>
		<category><![CDATA[data mining]]></category>
		<category><![CDATA[data modeling]]></category>
		<category><![CDATA[data strategy]]></category>

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		<description><![CDATA[Many companies have deployed world class CRM and ERP systems to collect volumes of data, spending years collecting lots of data and then begin to explore what types of questions they can ask of the data. That's backwards from a logical perspective. And this can be a costly error.]]></description>
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