One question I’m often asked is, “Who is ColdLight’s biggest competitor?” People love to hear about who you compete with so they can properly put you in a mental bucket of how alike you are to everything else in the world. In a sense, they’re asking how you conform to the current paradigm and differentiate [...]
Posts Tagged ‘data strategy’
Sunday, January 18th, 2009
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The Right Data for the Right Problem
Many companies have deployed world class CRM and ERP systems to collect volumes of data, spending years collecting lots of data and then begin to explore what types of questions they can ask of the data. That’s backwards from a logical perspective. And this can be a costly error.